HP AI PC programme artwork showing a laptop and product learning campaign

Programme work in practice

See the work behind the experience.

Real programme examples showing how product learning, participation, play and recognition can work together in one connected experience.

Selected work

Two programmes. Two different briefs.

Both examples were delivered for AXIZ under HP, but each programme had its own audience, content rhythm and product focus.

Intel and AXIZ branded graphic for the Intel Ignite programme in March 2025

March 2025

Sales enablement · Learning series

Intel Ignite

A month-long learning series built around Intel offerings, designed to help participants learn more, sell more and earn more.

  • Weekly training and sales-focused learning
  • Quizzes and daily puzzles to reinforce knowledge
  • Points, vouchers and leaderboard progress
Intel Ignite learning interface showing product-focused content

A view from the participant experience

HP AI PC programme homepage with a weekly learning feature

September 2026

Product learning · Partner engagement

HP AI PCs and HP Z Workstations

A product learning programme that made a broad HP portfolio easier to explore through weekly content, active participation and visible progress.

  • Weekly product themes and focused content
  • Learn, Play & Win participant journey
  • Leaderboard, prizes and recognition mechanics
HP AI PC learning page showing a product-focused lesson

A view from the participant experience

The common thread

A connected journey from learning to action.

  1. 01

    Give people a reason to return

    Weekly themes and fresh content create a clear rhythm across the campaign.

  2. 02

    Make learning active

    Quizzes, puzzles and product-focused tasks turn content into participation.

  3. 03

    Make progress visible

    Points and leaderboards give participants a simple way to see their movement.

  4. 04

    Build in recognition

    Prizes and visible achievement keep momentum connected to the experience.

Why it matters

The research behind engaged teams

Independent workplace research consistently links engagement, recognition and wellbeing to retention and performance. See how Lumina puts this into practice in our case studies and insights.

20%

of employees worldwide are engaged at work

Source: Gallup, State of the Global Workplace 2026

2x

more likely to say they will resign within a year when recognition falls short

Source: Gallup, The Importance of Employee Recognition

Have a brief that needs a connected experience?

Tell us what your people need to learn, who they need to reach and what should keep them coming back.